Assistant Officer, Merchandise (周边产品)

Title: Assistant Officer, Merchandise  (助理项目专员,周边产品)        

Reports to: Team Leader, Merchandise            

Location: Beijing


Main Responsibilities:

1.   Responsible for daily operation and promotion of Tmall store and Taobao store, including but not limited to: Taobao SEO, Clean out Treasure to Train, Taobao Spreader, Taobao Wangpu, Store and Title Keyword Strategy, Gallery Featured, Forum Community;

2.   Be responsible for the operation and management of products in the store, plan the store marketing activity, promote the implementation, and complete the marketing objectives;

3.   The store is responsible for planning and operation of large-scale events, such as Taobao Group Buy, Taobao Flash Sale, Double Eleven Day, Double Twelve Day, Taobao 99, and other annual commodities festivals, and is responsible for data statistics at the later stage of the event, providing analysis report;

4.   Detect the operation of the same industry and market dynamics, and explore new business opportunities or commodities;

5.   Be responsible for goods on and off the shelves, and coordinate the establishment of online customer service system on behalf of agent operators;

6.   Marketing management of online stores, including the research on the effect data ofonline store traffic, orders, etc;

7.   Analyze daily operation, statistics, find out hidden internal problems, and propose targeted solutions;

8.   Timely adjust and solve the problems in the process of customers, market and purchase;

9.   Weekly statistics of operation report data and timely report.

 

岗位职责:

  1、负责天猫店、淘宝商城店铺的运营、推广工作,包括但不限于:淘宝SEO,淘宝直通车,淘宝客、旺铺、店铺与标题关键字策略、橱窗推荐、论坛社区;

  2、负责机构产品在商城的运营管理,策划网站营销活动方案,并推进执行,完成营销目标;

  3、店铺聚划算、淘抢购、双十一、双十二、99、年货节等大型活动策划运营并负责活动后期数据统计,提供效果分析报告;

  4、侦测同行业运营情况及市场的动态,发掘新的商机或商品;

  5、负责上下架商品、协调代运营方建立在线客服体制;

  6、网店的营销管理,包括网店流量,订单等效果数据研究等;

7、分析每日营运情况,统计数据,发掘隐含内在问题,有针对性的提出解决办法;

  8、针对顾客、市场、购买过程中的问题,及时调整解决;

  9、每周统计运营报表数据,并及时汇报。

 

 

Qualifications

1.   Priority: Minimum of 5 years’ general work experience, minimum of 2 years’ work experience of Tmall’s operation, practical personnel, strong practical ability

2.   A broad understanding of Tmall’s marketing rules, promotion and operation, able to independently plan and implement relevant platform festival promotion activities;

3.   Have the spirit of hard and tenacious career, love to create an independent brand business, with efficient executive ability;

4.   Excellent written and verbal communication skills in Mandarin, excellent presentation and communication skills;

5.   Excellent inter-personal skills, and teamwork skills including ability to internal communication, open mind strategic think, self-motivated and innovative and meet deadlines;

6.   Adhere to WWF’s values and conservation.

 Outstanding background canlower work experience or education requirement.

 

职位要求:

  1、优先考虑:三年以上工作经验,两年以上天猫运营经验,实干派人士,很强的实操能力;

  2、熟悉天猫营销规则,推广及运营,能够独立策划并执行相关平台节日大促活动;

3、具备刻苦坚韧的事业精神,热爱开创独立品牌的事业,具有高效的执行能力;

4、良好的普通话书面和口头沟通能力,优秀的演讲和沟通能力;

5、优秀的人际交往能力和团队合作能力,包括内部沟通能力、开放的战略思维、自我激励和创新能力,并能按时完成任务

6、热爱和认同WWF价值观和环保事业。

背景突出者可降低工作经验或学历要求。

 

Program Brief

机构文创周边团队与合作伙伴一起通过设计研发环保题材周边产品、开发线上线下公众和企业参与渠道,一方面向更多的企业和公众宣传环保的理念和知识,另一方面使更多企业和公众多元化地支持到环保事业上来。团队的工作取材于一线项目,同时反哺到一线保护项目的开展。

 

Merchandise Team

Through the design and development of environmental protection theme souvenir and merchandise products, and online and offline public and enterprise participation channels, Merchandise Team and its partners, on the onehand, publicize the concept and knowledge of environmental protection to more enterprises and the public, on the other hand, enable more enterprises and the public to support the cause of environmental protection in a diversified way. The team’s work draws on the first-line projects, and feeds back to the implementation of the first-line protection projects.


Contact Information:


•Candidates should send a cover letter addressing the selection criteria together with a CV in English and Chinese as email attachments to HR@wwfchina.org.

•Please indicate the position you are applying for in the subject line of your email and please indicate your salary expectation within the cover letter.